Missing the Point
Posted on April 27, 2006 | 1 Comment | No TrackBacks
I've been pretty busy lately but I wanted to write a quick rant about something that annoys me to no end... and that is clients that spend 3 weeks and 17 rounds of text edits with miniscule changes that no one would ever notice before launching a website. I completely understand the need for consistency and accuracy but there's a limit, especially since they're going to destroy the site with a CMS anyway.
Seriously, from a business standpoint, which is worse:
A) Having a period missing from a bullet point on page 3 of your product specifications page
B) Not having a website to showcase your products
When was the last time you were on a site and thought "WHAT!?!!? Is that a hyphen? No way! I'm going to buy this product from a competitor for $100 more because they know how to use an em dash." Probably never. If you actually have, then you don't deserve to use the internet.
Again, quality is important. You obviously don't want a website full of egregious typos but don't lose site of the bigger goal. Get your website up. Get your message out. There will be plenty of time to iron out the miniscule issues afterwards.
i must say i cant agree with you more. clients that i have delt with have gone through more phases of edits than there are people on the planet. only to hold of the site launch for months. the bad thing is by the time the site finally launches, you're like "who is this product for again??"