Flipping the Funnel

If you're not familiar with Seth Godin, It's probably because you spend too much time coding and not enough time figuring out WHAT you should be coding.

While not strictly focused on web development, Seth has written numerous books and e-books on all things related to marketing, offline and online. Basically, how to make your company, product, service, whatever stand out from the rest. For more, read Seth Godin's Bio.

Seth also has a great blog at http://sethgodin.typepad.com/ and has recently released a new e-book, free to download, titled "Flipping the Funnel". It's a great, quick read on how leveraging newer web technologies can help a company attract more customers without a lot more work and/or money.

From the site: This new ebook (3 versions, 18 pages each, PDF format) explains how I believe some of the new Web 2.0 tools (flickr, de.licio.us, squidoo and others) combine with ideaviruses and the Purple Cow.

It's definitely worth reading and will, if nothing else, give you a break from the coding articles you usually read.

Seth's Blog - Flipping the Funnel